There are often changes in Google Play and Apple App stores. Staying up to date is crucial if you want to get more mobile app downloads. Google Play has recently had a revamp and this can help you get more app downloads – especially if your competitors are not staying up to date.
Google Play Feature Graphics
Things have changed over time and Google Play still plays around with how your app images are displayed in their store. The Feature Graphic is still a hugely important determinant of how many app downloads you will get.
It used to be displayed at the very top of your app’s listing but not it is underneath the app title just above your app’s screenshots. You have got a promotional video for your app, haven’t you? Great, because Google Play overlays a play button on top of your app’s Featured Image so that people can play your promo video.
You MUST have a Feature Graphic if you want to stand a chance of getting a feature placement – Google Play says that it will simply not consider you app to be featured without one.
You can make your Feature Graphic yourself using the following dimensions:
- 1024 x 500 px
- png or jpg with no alpha
You can also use this free tool to help you to make your graphic – https://www.norio.be/android-feature-graphic-generator/
Google Play gives you many tools to help you to promote your mobile apps. The Feature Graphic is one of the most important yet some apps do not have one. Take the time to create a great, eye-catching and colourful image to use and this can only help you to get more downloads. People scan the app stores very quickly so make sure that your images always give the right impression.
Now you know the importance of the feature Graphic on Google Play, you can also start to think about the screenshots and app logo. They are also crucial, too. And remember that you can experiment with things to see what works best. Just change one thing at a time for best results.